Donald Trump’s tweets throughout the recent Republican National Convention once again brought the issue of social media etiquette sharply into focus.
Ensuring customer loyalty is all about process. Create a seamless experience for your customers from first engagement, through the sales process and into after-care, and your business will reap the benefits of a loyal and satisfied customer base.
Imagine you’ve finally finished packing your bags for that big overseas holidays. After months of planning, saving and researching, you’re finally ready to get on that plane and spend three weeks in paradise.
The first realisation I had after joining ipSCAPE was that this is a company that actually cares for its customers.
During the coming years the next corporate high-flyer is just as likely to be found in suburban Sydney, as they are on Wall Street.
A business can be like a leaky bucket. Marketing teams work constantly to pour new customers in the top, spending time and money on campaigns, but if there are holes, customers are always going to leave and need to be replaced.