View all blog posts by Oliver Clarke.
Donald Trump’s tweets throughout the recent Republican National Convention once again brought the issue of social media etiquette sharply into focus.
Ensuring customer loyalty is all about process. Create a seamless experience for your customers from first engagement, through the sales process and into after-care, and your business will reap the benefits of a loyal and satisfied customer base.
Imagine you’ve finally finished packing your bags for that big overseas holidays. After months of planning, saving and researching, you’re finally ready to get on that plane and spend three weeks in paradise.
The upcoming Olympics in Rio might have been a little slow off the starting blocks but it could trigger a surge in overnight sales for online Australian retailers.
It is a fact of business that any company, no matter how well organised, will occasionally experience a service failure.This failure, whether big or small, can make or break relationships with customers.
Today’s world is one of instant gratification. We communicate by text and instant messaging. We bank online. We ‘tap and go’ at the supermarket.
Speaking to customers used to be easy. There was a time when regional banks once knew the names of everyone in town, their birthdays and their favourite drinks on a Friday.
Have you ever felt that your business wasn’t big enough? Ever felt that your competitors are taking a larger slice of the pie than you think is right? Well, it might be time to look big.
It’s no secret that Gen-Y is not like any generation before them. They have grown up as digital natives with technology and social platforms a key part of their lives.
We live in a world that is intricately inter-connected online. Social media allows us to voice our concerns and opinions on a global platform in real time.